Tuesday, May 26, 2009

Lebron Likely Off Free Agent Market in Summer 2010


For the same reason Lebron skipped college to go straight to the NBA, is going to end up being the same reason he remains in Cleveland for the long haul; MONEY.

An investment group from China has reached a deal to become part owner of the Cavs franchise and Quicken Loans Arena. This means a few things. First, this group probably would not have invested this much money in the Cavs unless they were pretty sure King James was staying in Cleveland. Why would they be so sure that King James isn't going to leave for a bigger market like New York or Los Angeles? Because he has a bigger market by putting on a Cavs jersey and coming to work. Now his market is bigger than NY and LA combined because it is "global".

Lebron wants to become the first "billionaire" athlete and he may just be able to cross that off his list of goals (probably before he wins an NBA Championship at this rate). Now everything "Lebron" will be marketed in China, where the NBA's popularity has been growing since Yao Ming burst onto the scene. So much for my Knicks picking up Lebron, oh well, at least I will always have the Yankees.

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